Throughout the month of April until the first days of May, simultaneously with the highly anticipated appointments of the Salone del Mobile and the Design Week, ISEO launches a new OOH (Out Of Home) billboard campaign in Milan, developed with digital and traditional billboards. In particular, ISEO's billboards can be seen in Piazza Duca D'Aosta, near the Milano Centrale railway station, with a maxi billboard, in the city centre of Milan through a circuit of free standing digital totems, and in the Milan Linate and Malpensa airports, for a total of 165 digital displays. In May, the campaign will also land in the capital, focusing on the city centre and on the stations of Roma Termini and Roma Tiburtina.

Furthermore, as a novelty for 2024, the billboard campaign also reaches Greece and Spain. Between the end of February and March, ISEO billboards appeared in Athens metro stations, while in May they will also be visible in Madrid and Barcelona ones and on buses in the Spanish capital.

This campaign allows ISEO to give voice to the mission "Unlock your freedom to move", which aims to bring the value of security to total freedom of movement, and will have a very wide impact, reaching more than 4 million people at Malpensa and Linate, around 3 million at the Central Station, around 1.5 million in the city of Milan, more than 2 million at Termini and Tiburtina, more than 16 million in the city of Rome and more than 9 million in the two Spanish cities.