Once again, ISEO products are the protagonists of a DOOH (Digital Out of Home) campaign which will be present in two important cities in Italy. The campaing proposes engaging headlines with the aim to present not only the company offer but, above all, the main benefit that comes from it: the freedom to move.

The texts created for the campaign work on ISEO brand awareness, the products, the location of the digital billboards (airports and stations) and the concomitance with the Salone del Mobile and Design Week which take place in Milan.

Salone del Mobile is a global benchmark event for the furnishing and design sector; Milan Design Week is the world's most important design event, anchored by the Salone del Mobile furniture fair and featuring shows and events in hundreds of venues across the city's design districts.

This digital campaign is a further step in the path of ISEO brand awareness and this time it exploits not only the geographical potential of the city locations chosen to publish the billboards, but also the great flows of visitors on the occasion of two important events that are involving the city of Milan in these weeks: we are talking about Design Week and Salone del Mobile.

The campaign is on air in the following strategic locations in Milan:

• Milan Central Train Station - from 10 to 23 April
• Linate and Malpensa Airports - from 17 to 24 April.

In May, the campaign will also land in the city of Rome in the stations of Roma Termini and Roma Tiburtina and at numerous points in the centre of the capital with billboards.