It all began in 2021, when ISEO decided to show the world its new way of being, transforming itself over the years from an Italian company to a multinational company, from a company that produced and sold only mechanical products to a company increasingly focused on innovative, technological, cutting-edge and connected solutions. The advertising campaign – with new protagonists - will continue throughout 2023 in major Italian, French, German and Spanish newspapers and trade magazines. The human element is the focus of the emotional images, with the aim of communicating the freedom of movement, in line with the corporate mission UNLOCK YOUR FREEDOM TO MOVE, which brings the value of safety into a new dimension: people feel free to move thanks to safe and reliable products. In fact, the aim is not to show the product and its technical features, but to represent them in their context of use, ranging from large buildings to residential contexts.